Customized Demands and Consumption Upgrading
Driven by consumption upgrading, the explosion of personalized demands has emerged: over 80% of consumers are willing to pay a premium for customized products, with size, shape, color, and functional customization becoming core demands. Meanwhile, C2M flexible manufacturing and modular design are widely adopted, and the penetration rate of digital design tools has exceeded 40%, enabling comprehensive services encompassing "space adaptation + style unification + functional customization". The industry is transitioning from single-product sales to "overall bathroom space solutions"; leading brands are gradually expanding into the whole-house smart ecosystem, building an integrated scenario-based service system covering kitchens, bathrooms, bedrooms, and living rooms.
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Leading enterprises are competing at the Shanghai Kitchen and Bathroom Exhibition
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